Hot Koehls

The more you know, the more you don’t know

This content is a little crusty, having been with me through 3 separate platform changes. Formatting may be rough, and I am slightly less stupid today than when I wrote it.
11 Mar 2010

Toyota's new logo

I hear Toyota is contemplating a quick makeover to their current logo and tagline…

moving forward unexpectedly

Wish I could take credit for it, but at least it comes complements of fellow PSL member Eight Eleven.

Update: I complimented the author Aaron, and the following conversation ensued…


I’m going to end up in a lawsuit with Toyota for sure on this one.


As a design firm, what a boon for business THAT would be!


Yeah, I can see the headlines already: “Japanese automaker Toyota files lawsuit against New Jersey based Advertising and Marketing Agency, Eight Eleven Inc., then mid-suit, hires them to execute a new branding campaign.”


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